After a deluge of invites to join travel related Google+ groups today, I’ve decided to go on a social media diet for one month, starting from tomorrow until the 8th January 2013.
Although Twitter is where I spend (waste?) most of my time, it is fun and a pleasant distraction from writing blog posts. I’m not convinced that the time I spend on Twitter, Facebook and Pinterest is worthwhile in terms of driving traffic to Europe a la Carte, never mind getting active in several Google+ groups. I get the vast majority of traffic to my blog from natural search.
Being active in social media has become almost like a “must-do” in order to stay in the loop, get noticed and prove how influential you are.
So here’s the detail of my self-imposed time restrictions for my one month social media diet, with a maximum of one hour per day between the four social media platforms.
- Tumblr – 20 minutes a day on the Europe a la Carte Tumblr photo blog (my tips on how to use Tumblr)
- Twitter – 20 minutes a day on @karenbryan
- Facebook - 10 minutes a day on the Europe a la Carte page
- Pinterest – 10 minutes a day on the Europe a la Carte boards
You may notice I’ve omitted Google+, as hardly ever use it, and Instagram which I never got into, as I like to see some realistic photos and don’t have a proper smartphone.
I’ll see if the reduction in time spent on social media makes any real difference to traffic coming to the Europe a Carte Blog.
I may use the time freed up by my social media diet to write more content for Europe a la Carte, or even spend a few more hours in the “real” world, away from my keyboards and screens.
Some Questions to Ask Yourself
How many of your friends/followers etc, are other bloggers versus “normal” travellers?
How much meaningful traffic are you getting to your blog from the time you spend on social media?
Are being sucked into the social media frenzy because that’s what everyone else is doing?
What’s your opinion? Are you thinking of going on a social media diet?
8 December 2012
It’s the first day of my social media diet. What I observed after publishing this post yesterday evening and sharing it on Twitter and Facebook was the frustrating fragmentation of social media, with quite a few comments on Facebook and Twitter but by noon only one comment on the blog post itself. This “all over the place” issue makes it almost impossible to have a coherent discussion.
11 December 2012
Perversely on the third day of my social media diet, I seem to be getting more traffic than usual from social media channels especially Facebook today. My Tumblr experiment is going quite well, with a little bit of traffic every day to Europe a la Carte Blog. I’ve been away in Edinburgh for a couple of nights, as I generally spent less time on social media when I’m out of the office it’s been easy to stick to the one hour a day . So far, I feel very positive about the social diet; I was frittering away for too much twittering.
16 December 2012
I’m now in the second week and feeling 100% positive about the diet. It hasn’t been hard to stick to it. It appears that it was more a case of deciding that I needed to lay down some time restrictions.
29 December 2012
While it’s been easier to stick to the social media diet during the festive holidays, it’s been great not to spend so much time on Twitter. The Tumblr experiment is still going well and looking at my Tumblr stream full of photos, is a lot more appealing that my stream of tweets.
Conclusion 9 January 2013
My traffic from from Twitter and Facebook has remained pretty similar during the diet. There’s been an increase of around 80% in traffic from Pinterest but I will keep monitoring that, as I could just be a temporary blip. Traffic from Tumblr is very similar to that from Pinterest, so I’m hoping that will increase if I get more followers there.
The social media diet has been extremely easy to stick to and freed up a lot of time to do other things. I’ll be continuing to restrict that amount of time that I spend on social media.