Peter Scott writes two “alternative” guide websites Hidden-Dublin.com and Hidden-Italy.com to give visitors a more realistic picture of these destinations.
1 What is the aim of your business?
Firstly, while it does cost me a lot of time and some expense to run hidden-dublin.com, I don’t consider it as a business as such. My aim is to continue to provide alternative information about Dublin and to cover my expenses through affiliations such as GoogleAdSense. I consider anything more as a bonus; in recent years I have been very happy to cover my costs.
2 What prompted you to start your business I began writing the site in 2001, having emigrated from Dublin to a job in the UK. I thought that the standard Irish tourist guides lacked insight and depth, particularly relating to such issues as culture and identity. In my opinion, the tourist board’s view of the country, with its idealized green scenery, open roads and an army of welcoming people, was already being surpassed by a brasher, harder Ireland. I wanted to show people that there were still interesting things to do and great people to meet, beyond the mainstream tourist haunts. One of the most successful parts of the site are the Irish sayings; I notice several other sites have copied this feature in highlighting our colourful use of language!
In 2006 I decided to write a sister site called hidden-italy.com and it explores the more unusual Italian regions (specifically Le Marche and Abruzzo). It is still in its infancy but has received reasonable traffic. I try to upload at least once a month; my unusual pictures have proved popular.
3 What is the hardest aspect of running your own business?
Firstly, trying to get time to research, write and update material. It is extremely time-consuming but enjoyable; the difficulty is achieving a balance with my proper job. Secondly, it has been hard to keep up with the latest developments in SEO (search engine optimization), crucial if you are to keep a flow of traffic and interest. Google have tightened their rules of review; it has taken a lot of research to adhere to these. I am very pleased with my success in placing search terms and they consistently appear on the first page of results in Google for such terms as “irish facts”, “dublin music”, “dublin pubs”, etc.
4 What is the funniest thing that has happened to you running your own business?
I offer free independent advice on Ireland and Italy. Occasionally, I receive messages from ladies looking for free, independent advice on relationships and marriage! Since I’m happily married, I politely decline their thoughtful offers!
5 What would you do differently with hindsight?
The most important element in building a web business is foresight. I began piecemeal, originally uploading pages to my university server space, following which I bought a dedicated domain name. It was some years later before I bought dedicated server space, allowing me to refer to specific pages on my site (where previously I could only refer to my index page). In hindsight, and with a budget, I should have bought domain and server space immediately. At least I discounted those useless free server space options, where you’re at the mercy of the providers.
My comments - Peter and I think along similar lines in that we want to help visitors get a more authentic experience during their trip. I certainly struggle with SEO and most technical issues but you have to get on top of these issues for your business to prosper. I’m fortunate that I have my son, a 2nd year computing student as my IT consultant.