East Coast Rewards

I use East Coast trains a few times a year. I usually buy my train tickets on the East Coast website, as they don’t charge a booking fee and I haven’t found cheaper fares on other rail ticket sites. Another advantage is that I can collect East Coast Rewards points which can be exchanged for a selection of rewards. I think it’s one of the best UK loyalty clubs of which I’m a member.

East Coast Rewards

East Coast train

You earn 1 point for every £1 spent on standard class tickets and 1.5 points for every £1 spent on first class tickets with any UK train operator. However, you can only get reward points on non East Coast tickets if you spend more than £22 in total. There’s a fair choice of rewards including free or discounted train tickets, discounts on holiday cottage bookings, free bottles of wine and cinema tickets.

Prior to my recent trip to London, I exchanged 50 East Coast Rewards points to get free WiFi access on my journey down to London. The standard price is £10 for 24 hours of access, except in East Coast First Class where WiFi is free of charge.

I exchanged another 50 East Coast Reward points for access to the First Class Lounge at London Kings Cross station. I always give myself plenty of time to get to Kings Cross to ensure that I don’t miss my train, so I usually arrive there at least an hour before my train departs. The First Class Lounge had a very good coffee machine, comfy seats, as well as some tables and chairs, plenty of electical sockets and free WiFi.

East Coast Rewards

East Coast First Class Lounge at London Kings Cross station

Are you a member of East Coast Rewards? If so, do you find it be a good loyalty scheme?