I attended some of the free events during Social Media Week Glasgow, which ran from 24-28 September 2012.Â This international event took place simultaneously in thirteen other cities including LA, Toronto, Barcelona, Jeddah, London, Sao Paulo and Shangai.
I found all the events that I attended to be interesting and thought provoking, althought there was quite a lot of nonsense doing the rounds. It seems that many people want to pigeon hole social media e.g. defining it as merely a function of PR. I think that it can do a lot more than help portray the public face that you, or that brand which you represent, would like the world to see.
#smw_retail at the Cala d’Or building in Glasgow
There were lots of examples of brands doing social media well, indifferently and disastrously. In my experience, many brands still believe that they can manipulate and control social media to show themselves in a positive light. They don’t know how to react when things go pear shaped.
I see evidence of this when I write my no fluff hotel reviews which highlight the good and the bad aspects of my hosted stays. Instead of seeing it as an opportunity to take my points on board to improve the guest experience, some brands would prefer to work with bloggers who will churn out the positive superlatives and produce a glowing review after every comp stay.
Click here to see all my Social Media Week Glasgow photos.
I stayed at the Holiday Inn Express Glasgow Riverside for two nights. It was the best value hotel I could find in central Glasgow, at Â£82 for 2 nights for a room which can sleep two adults; the price included a buffet breakfast and free WiFi in the lobby.Â I got 10% cashback by making my booking through the link to Expedia on TopCashBack.co.uk, bringing the price down to just under Â£74. I stayed at the hotel a couple of years ago, so I knew it was a quality budget hotel option, unlike Travelodge Glasgow Central.
Holiday Inn Express Glasgow Riverside
Then I moved about a mile west along the River Clyde to be hosted at Crowne Plaza Glasgow for my final night in the city.
Crowne Plaza Glasgow (the tower bulding) from the south bank of the Clyde