Travelodge vs Premier Inn: Which UK budget hotel chain is better?

Written by Karen Bryan

Here is my personal opinion on the “Travelodge versus Premier Inn, Which is Better?” debate.  I made my evaluation by looking at four criteria; price, room quality and amenities, customer service and location.

Travelodge vs Premier Inn: Which UK budget hotel chain is better?

Travelodge Edinburgh Central

Background

In December 2007 I wrote a post entitled “Which is the best UK budget hotel chain?” where I came to the conclusion that Travelodge was tops for me, mainly based on their availability of cheap rooms.  Now that I’ve finally stayed in four Premier Inns (albeit it being on a complimentary basis during my Summer 2010 Scotland Blog Tour), I thought it was time for a comparison between Travelodge and Premier Inn.

Travelodge vs Premier Inn: Which UK budget hotel chain is better?

Premier Inn Elgin

Price

I’ve managed to book many really cheap Travelodge rooms, from as little as £9 a night in their promotions.  However I’ve noticed that it’s getting harder to find the really cheap rooms in the Travelodge sales, the £9 rooms often sell out within a couple of days and it can be hard to actually book the cheap rooms as the site keeps crashing.  But there is generally some availability of £19 and £29 Saver rooms midweek in low season. I observed that Premier Inn now advertise rooms from £29 a night, so I have looked at their site several times in the last year but haven’t been able to find any £29 rooms at locations and/or dates that were suitable to me.

I’ve always found the lowest prices for Travelodge and Premier Inn to be available on their own sites, as opposed to on hotel price comparison sites.  However, unless you can find a Travelodge or Premier Inn room at £29 or less, don’t assume that either will offer the lowest available price for your destination and dates.  I’ve found some fantastic prices at other chain and independent hotels using the HotelsCombined price comparison site.

I’d have to say that in my experience, Travelodge wins on the low price front.

Room Quality and Amenities

Premier Inn  promotes itself as a superior budget brand with the tagline “Everything’s premier but the price” but what do they mean by premier?  From the point of view of extras not found in Travelodges, premier means a bathmat, a hairdrier, a soap dispenser at the sink, a gel/shampoo dispenser by the bath and telephones in some rooms of some hotels.  Nothing earth-shattering so far then. As I never use a hair dryer and take my own toiletries with me and have a mobile phone, it’s only the bathmat that is useful to me. I have to say that the beds in the Premier Inns were all very comfy.   Whereas some of the Travelodge beds weren’t great and to make matters worse some like Edinburgh Cameron Toll have plastic mattress covers which makes pleasant sleep virtually impossible.  Premier Inn rooms seem to be larger than some of Travelodge rooms, especially when in newer Travelodges the double rooms can be pretty small and seem to be becoming very utilitarian.

Both brands make hefty charges for wifi access. Travelodge’s charges are £5 per hour or £10 for 24 hours, Premier Inn is £5 per hour or £12 for 24 hours.  I have an 02 mobile broadband contract, which allows up 3GB of data, for £15 a month.  This is much better value than paying these sorts of prices for hotel wifi and I get a decent signal in most parts of the UK.

However, there is a major problem with consistency of room quality with both brands.   I’ve stayed at some older Travelodges in need of a refurb such as Travelodge Stirling which had a mouldy bathroom ceiling but I had a fab room at Travelodge Harrogate.  I was allocated a sub standard room at Edinburgh Dreghorn Travelodge in November 2010 In my limited experience, there was also a great variation between some Premier Inns, with Premier Inn Elgin not living up to the premier tagline in terms of room quality but Premier Inn Stirling having newly refurbished rooms.  The brands really have to ensure that all rooms meet a minimum standard as one sub-standard hotel or even room can tarnish the whole brand in the customer’s eye.

Premier Inn offer a “Good night’s sleep guaranteed or your money back” whereby if you’re not entirely satisfied with your stay, you can ask for a full refund.  I’d be interested to hear if anyone has been able to claim this refund.

Premier Inn is the winner for quality of rooms, considering the generally high spec, the larger size of most rooms and the Good Night Guarantee.

Location

The Travelodge site states that they operate 380 hotels in the UK.  The Premier Inn site says 580 hotels in the UK and Ireland, I couldn’t find a figure just for the UK.  Desired location depends, to a large extent, on the purpose of the stay and the individual guest’s preferences e.g. if you just want a convenient location near a major route for an overnight stay, or are planning a cheap city break.

Travelodge vs Premier Inn: Which UK budget hotel chain is better?

Travelodge Edinburgh West End

I stayed at Travelodge Falkirk which practically sits on the motorway, luckily I was able to change to a room at the other side of the hotel a bit further away from the traffic.  Travelodge Edinburgh West End sits in a fairly quiet location, next to the Water of Leith, a 15 minute walk from Princes Street, and offers free parking.  Premier Inn Aberdeen Central West is in a handy location just off the Aberdeen ring road with plenty of free parking, but then it’s a trail into the city centre for the nightlife.  Premier Inn Dundee Central is located right on the Tay Estuary, so you can even have a river view if get a room on that side of the hotel. There’s free parking, it’s just across from the railway station and a few minutes walk to Dundee attractions, shopping, restaurants and nightlife.

Travelodge vs Premier Inn: Which UK budget hotel chain is better?

Premier Inn Dundee on the Tay Estuary

Now, you’d think you could judge a hotel location by a quick look at a map.  Well not always, it depends on the exact position of the hotel.  Travelodge Edinburgh Learmonth is set back off the main road in a terrace, but the rooms at the front of the hotel have beautiful large original windows which let in a lot of traffic noise.   The Premier Inn Aberdeen Central West is just off a very busy dual carriageway, but because it’s set back from the road and has decent double glazing I didn’t hear any traffic noise.

I’d advise you to look at the exact hotel location on a Google satellite map.  Of course there will still be differences between individual rooms with regard to views and noise.  If you can check in early, you have the best opportunity to ask for a room at your preferred side of the hotel.

I can’t come to a conclusion with regard to the better UK budget hotel chain for location.  Although Premier Inn do have more hotels, I can’t judge if they are in better locations than Travelodge. I think that’ll depend on which hotels exist in your destination, the type of stay and your personal preferences.

Customer Service

Overall I’ve found Travelodge staff to be pretty friendly and helpful.  However, I would say that Premier Inn staff seem to be more focused on the guest and on delivering good customer service.  I received a warm welcome and was told about the Good Night Guarantee at check in at each Premier Inn.  Whereas check in at some Travelodges has been pretty perfunctory.

In my opinion, Premier Inn offer better customer service than Travelodge.

My Conclusion

So it looks like Premier Inn comes tops as it’s the winner on two counts, room quality and amenities plus customer service, with Travelodge being better for low prices, and no firm conclusion on location. In many ways it’s realistic to expect lower Travelodge prices to equate to lower quality of rooms.  I’m actually beginning to wonder if Travelodge and Premier Inn are direct competitors.  I see Travelodge rooms becoming smaller and more basic in the newer lodges and in refurbs e.g rooms only having a shower as opposed to a bath with shower, window blinds instead of curtains, less desk space and plain white walls with no pictures. Whereas Premier Inn seem to be concentrating on positioning themselves as a superior budget brand.

To a large extent, which UK budget hotel brand brand is better depends on the individual hotel, the location, the price (which partly depends on how far in advance you book and/or if you book during a promotion) and the customer’s requirements and expectations.

Update January 2011

After managing to book £19 rooms at the Premier Inn Edinburgh Leith and Premier Inn Glenrothes for stays in January 2011, during a promotion in December 2010, it seems that the price gap between the two brands is closing.

Travelodge vs Premier Inn: Which UK budget hotel chain is better?

Premier Inn Edinburgh Leith at Newhaven Harbour

Update October 2011 – Travelodge now offer free wifi in the Bar Cafes.

Update November 2011 – The breakfast served at Premier Inn is much better than the Travelodge breakfast, although prices are similar at around £8. At Premier Inn the hot items are cooked to order whereas at Travelodge it’s a hot buffet. The quality of food at Premier Inn is higher and there’s a better choice in the cold buffet.

Your Feedback

I’ve asked for feedback from other Travelodge and Premier Inn guests on Twitter and Facebook.  You can also leave your opinions on the Travelodge versus Premier Inn debate as a blog comment and/or take part in the poll below.

@eurapart on Twitter commented on the TwtPoll that “Premier Inn pip Travelodge, for locations, service and amenities.”

@markkcurtis on Twitter replied to my tweeting asking if anyone had successfully claimed under the Premier Inn Good Night Guarantee.  He received a refund after he voiced his dissatisfaction with a room at Premier Inn Luton.

Lynda Hamilton via Facebook “I’ve experienced similar (variations between the 2 brands) but Premier Inn has been better by far – even though I was pretty disappointed the last time. My last experience in Travelodge was a room stinking of smoke… and dog! There were dog hairs everywhere and …it really wasn’t that clean. The first time I stayed at Premier Inn, I ended up getting the room for free because my daughter’s bed was infested by ants that were coming through a crack in the wall. Other than that, it was great. However, the last time there, I found the room smelly and, again, not very clean. There was even something cream and sticky all over the door. I dread to think what that was. Staff at Premier were very friendly though and went out of their way to help – even bringing us drinks to our room.

 

Travelodge vs Premier Inn: Which UK budget hotel chain is better?

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9 Responses to “Travelodge vs Premier Inn: Which UK budget hotel chain is better?”

  1. Karen, You have focussed on the big two hotel chains in the UK. There are others with a smaller presence. You included some in your previous post “The best UK budget hotel chain”, link above. Some of these do offer Free WiFi, an example being Days Inn, which are mainly found at motorway service stations, like some Travelodges. In my experience they fall somewhere between Travelodge and Premier Inn on your rating criteria.
    I have stayed at most budget hotel chains around Europe. Once you have stayed in one of a chain’s hotel rooms you have a reasonable idea what the other hotels are like. Standards do vary between hotels as they get renovated every 5 to 10 years and as you point out with Travelodge change their room specifications on new builds. You could be lucky to get a newly renovated room in a hotel or unlucky and get one where the window seals are no longer effective. You can usually tell by the location if you will get a quiet or a noisy night, unfortunately it is not usually possible to book a quieter room over the internet, you need to speak to the Receptionist before they are all allocated. Possibly in the future you will be able to book a room at the rear of the hotel for a premium, if the budget airline pricing models they are adopting continues.
    Other budget chains include the Louvre Hotel’s Campanile, (I have seen rooms offered for £1 in the past), ACCOR’s Formule 1, Etap Hotel (some rooms for £18 at present) and Ibis Hotel. Innkeeper’s Lodge has recently sold most of its hotels to Travelodge, but they are similar in standard to Premier Inn, with rooms from £29.95 (WiFi extra, but free breakfast for guests). The hotels that have moved over to Travelodge no longer have the free breakfast.

  2. John _ yes I did focus on the 2 biggest players in the UK budget hotel market.

    I have stayed at a Formule 1 at London City Airport and the room was so tatty and basically furnished with an uncomfortable bed that I’d never use that brand again.

    I haven’t noticed any Days Inns or Campanile hotels in the UK.

  3. Karen,
    Yes, ACCOR has reduced the number of Formule 1 Hotels in the UK and are concentrating on Etap and higher grades. The hotels did not align with the British market.
    In fact most of the ACCOR and Louvre Hotel chains are having a makeover at present. French Hotels are undergoing this process first. The furnishings are being improved and the desk areas changed so that the WiFi can be used more effectively; by the provision of more comfortable chairs, more electric sockets and LCD TV’s that you can connect your computer to.

  4. Karen,

    It’s great that you’ve stayed in several of both companies’ hotels which puts you in a unique position to comment.

    Your overall views are confirmed by the data on TripAdvisor, which, the last time I looked showed Premier Inn hotels (at least in London) ranking significantly higher than Travelodges.

    But I also agree with your conclusion that this comparison is based on an unequal playing field because I have also done some random price tests (again only for London) which confirm that Premier Inn’s prices are consistently higher. So you get what you pay for.

    In the meantime, we should continue to implore both brands to provide that all-important free WiFi which I’ve tried to argue here:
    http://londonhotelsinsight.com/2009/11/30/the-free-wifi-opportunity-for-budget-hotel-brands/

    It will surely have a big first mover advantage for whoever is brave enough to do it!

  5. Premier Inn are much better than Travelodge I feel.
    Another chain hotel group are Innkeeper’s Lodge. Though not as large as Premier Inn or Travelodge, their hotels are just as good if not better in my view.

  6. Bruce – Travelodge recently took over Innkeeper’s Lodge: http://www.britishmags.com/node/62

  7. Being a disabled couple having used both travelodge and premier inn, Premier inn’s get our vote every time. Our last encounter with Travelodge South promenade Blackpool, we had to cut short as it almost cost us an emergency trip to hospital. The room had paint coming off the walls, lights that didn’t work, no hot water only warm, screws sticking out the walls, badly stained and rough towels, TV that didn’t work properly and had no remote, only enough for two cups of tea, and worst of all the window didn’t close properly which made the room very cold causing my wife’s asthma to play up and her hypothermia in the cold room could have put her in intensive care. Also some of the staff constantly parked in the disabled parking bays including the manager, so who do you complain to? At Premier Inn Boston all I did was complain about the noise and cleaning staff walking into our room even though we had don’t disturb up and we got a full refund.

  8. Chris – thanks for your comment. Abuse of disabled parking spaces is a big problem but it seems crazy if staff are doing this. Did you complain about your room at Travelodge? I’d have thought they’d have given you another room, unless all rooms were occupied?

    I’ve read that Premier Inn do offer a full refund if you’re not satisfied with your room. You’re the 2nd person I’ve heard of getting a refund.

  9. We tried a couple of times to complain but the staff at the Travelodge had an attitude towards us as it was the manager we first complained about parking in the disabled parking bay, and Travelodge don’t have a complaints procedure, not that I can find anywhere. We were told she was keeping it free for the disabled visitors. There were no other disabled rooms available the first night but after the first night my wife was to ill to stay a second night even in another room I just had to get her home quickly.

    We got £180 back from Premier inn the full amount we had paid for three nights in summer even though the problem only happened once the first morning, at least Premier inn live up to their Promises and put customers first when things go a little bit wrong.