In this guest post Rajul Chande of London Hotels Insight answers the question “Is it possible to find a high quality hotel in London for under £100 a night?” with three emphatic yeses.

It’s hard to find what I’d call “genuine value” in London hotels. This is because the city has year-round demand and a structural shortage of hotel rooms. Even in the recession, London hotels have suffered less of a dip than elsewhere. A recent survey by TRI Hospitality Consulting showed that London was the only major European city to show annual growth in occupancy in May.

Tower Bridge London

This tight market can often lead to poor quality at the cheaper end, with a few noteworthy exceptions like Travelodge with rooms from £19 on their Saver rate.

But the Holy Grail is finding a decent London hotel which offers good service and nice rooms which is still at a reasonable price. It’s what I rather clumsily call “medium price/high quality”. After all, you sometimes need a hotel for a special occasion or hassle-free business trip. You might also need a decent restaurant, a good breakfast or perhaps a gym (all probably beyond a budget hotel) but without breaking the bank.

Everyone has a different definition of reasonable pricing in this context. But I’m assuming realists want the above for around £100. I’m also assuming you want to be near central London.

So I began to scour the Tripadvisor hotel rankings to find London hotels in its top 20 that do not cost several hundred a night. I used various search engines to see if it was possible at least “sometimes” if not “most of the time” to get a room under £100. And I came up with the following 3 medium price/high-quality gems for you:

1. The only reasonably-priced hotel in Tripadvisor’s top 5 for London is the Apex City of London Hotel near Tower Bridge, it’s sleek, modern and friendly. This good-value hotel and has just been reviewed on my blog. It is possible to find a room at the Apex city of London for around £100.

2. Base2stay in Earl’s Court actually does what it says on the tin…and more, offering a mix of boutique hotel and apartments at a very reasonable price They give you free wi-fi and even a mini-kitchen. The hotel ranks 13 out of 1152 hotels.

3. Ranked a respectable 14 out of 1152 hotels, you might also consider Luna & Simone Hotel near Victoria. It’s clean, family-run and offers great value.

The Apex City of London probably has the nicest rooms of the three options above, but you shouldn’t go too far wrong with any of them.

Occasionally, even highly-rated 3 or 4 star hotels have flash sales and special offers If you want to take in a show when in London West End theatre breaks, combining a hotel stay with theatre tickets may be better value.