Europe a la Carte to become multi author blog
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I’ve decided to take the plunge and feature content from other travel bloggers on a regular basis on the Europe a la Carte blog. It’s a difficult step for me to take as I written my own content for my European travel site for the last 6 years. However I believe to take the blog to the next level, I can’t realistically write all the content myself.
I advertised for Europe travel bloggers on the Performancing site and have had a good response. It’s really important that the relationship between the Europe a la Carte blog and the contributing authors is mutually beneficial. I’m looking for quality content for the blog and the authors are looking for exposure for their writing and some financial reward. The contributing authors’ posts need to fit in with the Europe a la Carte blog strap line of “authentic travel in Europe on a modest budget” but also reflect the personality and talents of the various authors.
So look forward to some great new content on the Europe a la Carte blog to inform, inspire and entertain you if you want to see more of the real Europe beyond the usual tourist attractions.
photo by dullhunk
June 22nd, 2008 at 4:01 pm
Karen, I think you have made the right decision.
Group travel blogs seem to be the ones most successful, and I’ve been doing a bit of research on the subject, and I will be sharing this soon. The only problem you may have is if in 12 months time someone wants to come in and buy the blog, it’s attached to your business.
Just something to think about! :)
Darren
June 22nd, 2008 at 4:10 pm
I’m reassured to hear that you think I’ve made the right decision, Darren, as it has taken a lot of soul searching to reach this decision. I did watch a video by Darren of problogging and he spoke about multi author blogs being a major trend. But really my decision has been prompted by my own time and knowledge limitations and acceptance that I can’t write about everything of interest to my readers in Europe.
I also believe that there is a lot of good travel content out there but it can be hard to find, so if I can aggregate content about getting off the beaten track in Europe on my blog, this will make it a more useful resource for readers looking for information about this type of travel.
Thanks for pointing out the issue of the blog not being a separate entity, that’s a tricky one, as I did start the blog as a way of marketing my travel business but the blog has been so successful (and time consuming) that I have rather neglected the rest of the site.
June 23rd, 2008 at 11:12 pm
I look foward to meeting the new contributors. You should try to get darren to write….he’s pretty good at this stuff!
June 26th, 2008 at 5:28 pm
Thanks for your comment, Matt, ‘ll be introducing the new bloggers in the next few days and I’m sure that they’ll be writing some great content to enhance the blog.