Off to citizenM launch in Amsterdam on 24 June 2008
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I appear to be moving up the pecking order in travel blogging as I’m invited to the Press Conference and Opening Party of the first citizen M hotel at Schipol airport on 24 June. I wrote a post about citizen M for Wandalust in which I questioned if travellers were ready to be “branded” as citizen M’s and if the front line staff in the hotels would be able to embody the brand values. I think citizen M are off to a good start if they are inviting a blogger who has been critical of some aspects of their branding ambitions.
citizen M hotel room
It demonstrates the recognition of the influence of travel bloggers on travel consumers opinion by companies offering products and services in the travel market.
As the Easyjet flight from Edinburgh arrives at Schipol in the early evening too late for the press conference on the 24 June, I’l have to fly over the day before, so I’ll be able to spend the day in Amsterdam prior to the press conference. I’d like to see Amsterdam off the beaten track, so If you have any ideas of what I could do or see please leave a comment.
