What is Europe a la Carte?
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I needed to revise the strap line and introductory text in my travel site, Europe a la Carte to make the purpose of the site clearer to visitors. My site focuses on authentic travel in Europe by venturing, even slightly, off the well worn tourist track and visiting less well known destinations.
I know consumers want value for money and if you book early and travel off peak you can pick up flights with the low cost airlines for £50 - £60 return including taxes. Accommodation is often the largest constituent of the travel budget. You don’t want to splash out on fancy hotels but neither do you want to rough it camping or sleeping in hostel dorms. You’re looking for best deal on value for money, comfortable accommodation. When you’re travelling you may spend very little time in your room and just be looking for the best deal on value for money, clean, comfortable accommodation.
Therefore I’m focusing on authentic travel on a modest budget but still in relative comfort. Now that sterling is dropping in value against the euro, it’s becoming more expensive to visit mainland Europe from the UK and it’s a similar problem for visitors from the US. That’s even more reason to squeeze the most from your budget.
So my new strapline for Europe a la Carte is “See more of the real Europe on a modest budget”.
