The (almost) perfect travel affiliate scheme?

Friday, February 29th, 2008 by Karen Bryan

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I wrote an assessment of the HotelsCombined affiliate scheme for other blog, Business Blog Boost.  I rate the HotelsCombined affiliate scheme highly because it makes money for me whilst being a great resource for my site visitors, enabling them to quickly and easily find a great deal on hotels through a price comparison facility.

Finding the best affiliate schemes for my site is crucial. I want to maximise revenue by using contextual links which have a high utility value to my site visitors leading to a high click through rate.

I first used HotelsCombined as a consumer to search for the best accommodation deals for my own business and leisure stays. The site searched over 30 accommodation suppliers such as Bookings.com, Octopus, Laterooms and Venere, There’s usually a wide choice of accommodation with some real bargains, so it’s a great resource for travellers. Whenever I’m thinking about a trip, HotelsCombined is my first port of call in my quest to find the best hotel rate.

I noticed HotelsCombined had an affiliate scheme so I decided to sign up. It’s a great asset to have a hotel price comparison site on my travel site as I know that visitors are going to shop around for the best deal, so if I provide that facility on my site, visitors are more likely to stay on my site and perceive my site as a useful resource.

My business has to generate income for me but it also has to offer site visitors something of value and benefit. I believe I’ve achieved this with Hotels Combined.

Please let me know how you rate HotelsCombined as an affiliate and/or as a consumer looking for the lowest hotel rates.

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4 Responses to “The (almost) perfect travel affiliate scheme?”

  1. Paul Allen says:

    Hmm, I’m looking to develop a travel affiliate site. do you focus on niche destinations/resorts or go for lots of destinations and see which perform best? I have a lot of SEO experience so setting this up is no problem, I just need some help forming a strategy. How do you go about this?

  2. Karen Bryan says:

    Paul – Perhaps we can help each othe out here as I could do with some advice on SEO.

  3. Have you ever been paid?

  4. Karen Bryan says:

    Eve – I’ve been paid on several occasions by HotelsCombined but you have to wait until you earn at least $100 in commission before they pay you through paypal.

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