Travelodge.co.uk has deduced that some guests find it difficult to sleep alone when they are travelling without their partner and come up with the Cuddilow, a large pillow with 2 arms to snuggle into. Free Cuddilows are being trialled at Travelodges in Newcastle, Durham, Manchester, Leeds and Birmingham.

While some may argue that it’s easier to get a good nights sleep on your own with no snoring partner and the whole bed to yourself perhaps this the best of both worlds, plenty of room to stretch in a peaceful bed but something to cuddle into? I assume there is a discreet method of requesting and delivering the pillow to your room. If you’ve tried the Cuddilow I’d love to hear your opinion.

Even if a Cuddilow is not available you could still be greatly comforted by finding a room for only £19 a night in the Travelodge Saver promotion.