Is Tartan Week worthwhile?
Welcome to my blog, you may want to subscribe to my RSS feed. Thanks for visiting!
Yesterday saw the start of Tartan Week in New York. Organisers have attempted to portray a more modern image of Scotland this year, the 9th annual event. There will be some Scottish pop groups, A “Dressed to Kilt” fashion show. The crime writer Ian Rankin and the actors Sean Connery and Ewan MacGregor will make appearances. The event has been criticised by some as a ineffective waste of public funds. The event costs around £500.000 to host and it’s difficult to guage the return on this money. Last year’s event cost £650,000 and evidently the event received very little coverage in the US media.
Have you visited Tartan Week, did it encourage you to visit Scotland? I’m not sure about shows like this. In the competitive global tourism market a country has to market itself but it’s hard to say which are most ways in which to achieve this. What types of marketing do you think have encouraged you to visit a specific country?
For me a really clear, easy to use, extensive website where I can find out about absolutely everything in one place, would be a important factor in choosing a destination. Also the transport options available to reach that destination are important e.g. is there a direct flight with day time slots and flights are not too expensive.
[tags]Tartan Week, destination marketing, Scotland[/tags]
