How personal should a business blog be?
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I have to admit that Europe a la Carte blog does have a bit of a bias towards Scotland. I am Scottish and have lived in Scotland for most of the my life. I now live in the north east of England, 3 miles from the Scottish border. I call the area in which I live, Scengland and think of myself as Scottish and British. I have thought about completely despersonalising the blog, as it is a commercial blog. However I think that is acceptable and appropriate for a small business blog to have some personal input from the owner. The danger is over how much personal input. I have to tread a fine line between the blog not being a souless corporate blurb and merely personal ranting. I try to stick to writing posts relating to travel in Europe. In my posts I relate the facts and then often make a personal comment.
It is up to you to tell me if I am achieving my aim of the blog being entertaining and informative?
June 28th, 2007 at 9:54 am
[...] here, you may want to subscribe to my RSS feed. Thanks for visiting!I posed the question, “How personal should a business blog be?” in January 2007, in my travel blog. I’m not sure that there is a definitive answer [...]