The UK based Silverjet the world’s first 100% carbon neutral airline has started flights from London to New York. The ticket price includes a compulsory contribution to “Carbon Points”. The customer can then choose a project to which they wish to donate their points. If the customer does not indicate a preference for a specific project then their points will be distributed between a portfolio of projects. Silverjet believe that by making the carbon offset charge mandatory and by allowing interested customers to choose the recipient of their points they are leading the way in airline carbon offset schemes. The customer service sounds great, check in up to 30 minutes before departure, 6’3″ flat beds, freshly cooked food, 5 bathrooms with one ladies only. Prices start at £799 return.

I think that this low cost, business class, long haul model will probably be very successful. I do wonder how many tickets will be availabile at £799 return?