More of us are using the internet to research and book our holidays. Seventeen miliion users will book part or all of their main holiday online and 13 million will book part of all of a short break online. Therefore it is crucial that travel businesses have an effective online presence.

For me the most interesting paragraph of the article was that the majority of potential travellers use random searches when they are gathering information. This vindicates my aim of coming high in natural searches. However a major hazard for me is the surfers will use my destination guides to gather information but not actually make any bookings through my site. This is disasterous for me as I need to have some financial compensation for all the time and effort rsearching and writing guides and costs such as website hosting, broadband etc. What can a small business do to prevent only being used as a source of reference?